Writer | Strategist | Scrappy as Hell

About

I like to write stuff: fiction, poetry, sketch comedy, ‘lil notes for my friends, songs for my cats. Always have, always will.

My work appears in Bayou Magazine, Weave Magazine, Defenestration, Bear Review, and scaffold (forthcoming). I'm drawn to transformation, dissolution, and the uncomfortable space between who you are and who you're pretending to be.

I’m also a content strategist. I've worked with brands like Wendy's, Coca-Cola, Microsoft, leading strategy, building frameworks, and helping teams scale content without losing their dang minds.

You might not understand how a content strategist like me can help you or your business, and that’s okay. People used to think luggage didn’t need wheels. Look at how we’ve grown!

Let's get your content some wheels. What do you say?

Let's Talk

What I Do

I solve content problems.

Your content is everywhere and nowhere. Your team keeps recreating the same thing. Nobody can find what they need. Your story isn't landing AKA your product or service isn’t selling. The system breaks when you try to scale.

Or perhaps you can’t put your finger on it, but something about the way you’re marketing The Thing isn’t doing what you want it to do.

Again, I solve content problems.

  • Make your content scalable, findable, and usable. I build the systems and shared language that get you there.

  • Make your story land. Make your voice clear. I shape narratives, clarify messaging, and coach writers.

  • Figure out what's broken and how to fix it. I ask the right questions, find what's actually holding you back, and show you how to execute. You leave with clarity and a plan.

Recent Example

Every business has a story. Most just don't know how to turn it into content that performs.

I sit down with you, ask the questions nobody's asking, and create a strategy built around what actually makes you different. Here's what that looked like for Tiki Taco:

View Full Case Study

Let’s Talk

Got a content problem? Want to talk through a project? Need someone to look at what's not working?

Reach out. Let's figure it out.